Size, framing and the three numbers nobody checks
Most guidance about professional portraits is about expression, wardrobe and confidence. The things that actually decide whether an image works are three numbers, and they are boring. Number one: the display size Not the file size. The size it is actually seen at. In a feed or a search result, forty-eight pixels. On a conference badge, about fifteen millimetres. On a business card, less. At those sizes skin texture, eyebrows and fine gradients are gone. What survives is the outline of the head and two or three masses of light and dark. What size actually means here goes through the specifications, and the useful takeaway is that you should be selecting at the display size, not at full screen. Number two: the crop ratio Everything below the collarbone is wasted area. A perfectly good photograph becomes unusable purely through framing, and this is the single most common fixable problem — no reshoot required, five minutes of cropping. Number three: the contrast between hair and bac...